There is a fairly new wave of socially responsible advertising. Some companies use advertising for the “social good” and connect values and products to resonating issues such as the environment or centralization on children. For example, Unilever and its Dirt is Good! campaign is connecting certain values of society to its company. I thought this was a great idea! There is always a huge concern of child obesity in our society, and encouraging children to get outside and play to get away from the T.V., video games and the computer is awesome.
Another amazing project that I admire is the Tap Project. It is “a campaign that celebrates the clean and accessible tap water available as an every day privilege to millions, while helping UNICEF provide safe drinking water to children around the world.” Participating restaurants invite customers to donate a minimum of $1 for their tap water and for every dollar raised, a child will have drinking for 40 days. It went on for a week, but due to the positive outcome, the Tap Project will now occur yearly! This is so awesome. I looked on the site to see if there are any restaurants in Eugene and there are a few, such as Gary’s Coffee, Tararin Thai Cuisine, Glenwood Restaurants, and Sean Martin’s Cafe. I’m sure many people would be more than willing to add at least one dollar to their bill after eating a meal. This is a great example of how the media can be used as a positive, powerful vehicle for change. Help UNICEF provide drinking water by going to a participating restaurant and donate a $1! It’s so simple and so awesome! “It’s about tapping into what is possible.”
